as a pioneer in the potato industry, simplot is on a journey to make a better potato - one that has the potential to benefit consumers, food companies, farmers and the environment. through innate® technology, simplot has developed potato varieties that address several of the major issues facing the potato industry including late blight disease, black spot bruising and acrylamide.
innate® makes it possible to enhance a potato plant’s desirable traits without introducing foreign genes into the plant.
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